In india’s startup capital of Bangalore, auto-rickshaw drivers are no less prized than software engineers. Given the city’s chaotic traffic, rickshaws are sometimes the fastest way to get around. But finding one isn’t easy. Threats, pleas and moral appeals are necessary before a driver accepts a ride. The experience is no better with Ola and Uber, two ride-hailing firms which offer rickshaw services for a commission.
Help is at hand. An app called Namma Yatri, launched in November by the rickshaw drivers’ union, directly connects riders to drivers, with no commission for digital middlemen. It averages around 68,000 trips a day, from only 2,000 at the start of the year, and boasts more than 78,000 drivers and 1.4m customers on its platform.
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